Varca Bridal | Chicago Wedding Dress Designer | Melody Joy Co.

I’m always amazed at the detail that Sarah puts into her gown collections. Varca’s latest bridal collection has so many interesting sleeves, cuts, fabrics and even removable extensions! So anyone from the more minimal to the more extra bride has something they can relate to! Varca names all of her gowns after names of women who has inspired them and her! Go check out Varca’s Instagram to see the names for each individual gown. Below are a few of my favorite images of each wedding dress, taken in her new studio space.

Sarah, of Varca Bridal, designed and is making me a custom wedding dress! I could not be more excited about having one of her custom pieces. Ever since she reached out to me about a shoot a few years ago, I instantly fell in love with her style and her as a person! If you’re looking for someone to make you a custom gown that will feel 100 percent like you mixed with Sarah’s creative energy, then definitely reach out to be one of her few custom brides that she takes on each year. I feel so honored to be one of them for this year!

Let me know if you all have any favorites, my favorite from her collection is definitely the VERONICA, and not just because I grew up collecting and ready Archie Comics endlessly. The sleeves are just amazing and totally give the dress that 19th century glam. The earrings that Sarah paired with each dress for this shoot were handmade by Ashley Jordan, of the Fashion Collective. Her earring line is called Akin Studio. Ashley’s statement earrings are all made of polymer clay and compliment Varca’s wedding gowns beautifully.

The hair for this shoot was done by Juan José of Hair by Juan José. His personality is exactly what you want on your wedding day, smiley, fun, just a joy to be around! And of course he created the perfect relaxed updo’s to compliment these beautifully detailed and structured gowns. All of the makeup for this collection shoot was done by the lovely Alyssa of Makeup by Alyssa Cruz. Her soft smokey eyes and natural tones are exactly what a bride should want on their wedding day so they feel a bit done up, but also feel like themselves. These soft hair and makeup I believe are the perfect way to feature your Varca dress or any wedding dress on a wedding day. I’m just all about the natural hair and makeup look for any occasion, personally.

Well enough of my words and badly written sentences, enjoy scrolling through all of the beauty that Varca has created for her brides this year. Truly honored to capture such beautiful works of art, as that is exactly what they are. x